Q4 2026 · January — March

MSI India
Digital Performance

Prepared byHash Connect

Date16th April 2026

QuarterQ4 FY2026

At a Glance — Q4 2026

Six headline metrics · All currency USD at ₹90/$

326,832

GBP Impressions Q4

Source: GBP Insights

24,824

GBP Actions Q4

Calls + Directions + Web

7,081

Unique Leads Q4

Via Virtual Forwarding Numbers

6.9%

Conversion Rate

On actioned leads (3,880) only

$223,244

Revenue Generated

268 conv. × $833 ASP

33.5×

Organic ROAS

$223,244 ÷ $6,667 retainer

Today's Agenda

01

Lead Management

Funnel, revenue, ROAS & opportunity loss

02

Google Business Profiles

Impressions, actions, regional split & call analytics

03

Store Locator Analytics

Traffic sources, sessions & user behaviour

04

Store Performance

Top 10, bottom 10 & 49-store blended analysis with full Q4 LMS data

05

Hyperlocal Ads & WhatsApp

Campaign strategy, simulation & activation plan

06

Summary & Next Steps

Benchmarks, actions, owners & timelines

01

Section

Lead
Management

Funnel performance, revenue & ROAS analysis

Lead Performance, Revenue & Opportunity — Q4

Monthly Lead Volume (LMS)

Click to expand

7,081Total Leads Q4100%

3,880Actioned54.8%

268Conversions6.9% of actioned

Opportunity Loss

$183,984

3,201 unactioned × 6.9% CVR × $833 ASP

Revenue left on the table this quarter alone

Annualised: ~$735,936

Revenue Achieved

$223,244

268 conversions × $833 ASP

Retainer Q4: $6,667 → ROAS: 33.5×

Every $1 invested returned $33.5 in revenue

VFN Call Performance

11,002

Total Calls Q4

+34% growth

3,696

Missed Calls

33.6% of all calls

51%

Answer Rate

Industry avg 85%

1.47×

Calls / Caller

8,098 GBP → 11,002 VFN

Monthly Call Breakdown

Click to expand

Answer Rate vs Industry Benchmark

MSI: 51%Industry: 85%

Closing this gap = ~1,700 more connected conversations per quarter

Customer review — Lucknow, February 2026

"I have been trying to call them but they aren't picking up the call" — Akshay Pratap Singh, Google Review

This is not isolated — 3,696 missed calls Q4 tell the same story

02

Section

Google
Business
Profiles

Impressions, actions & call analytics

GBP Impressions & Views

Monthly Views

Click to expand

326,832

Total Q4 Impressions

Full Jan data now available

24,824

Total Q4 Actions

Calls + Directions + Web

191,795

Mobile Search Views

58.7% of all views

64,250

Google Maps Views

Mobile dominates

Mobile drives 78% of all impressions. All GMB posts, photos and assets must be mobile-optimised.

GBP Actions — Consumer Intent Breakdown

Actions by Type — Jan to Mar

Click to expand

15,048

Direction Clicks — 60.6%

Highest intent signal. Store visit intent above category average — indicates imminent purchase behaviour.

8,143

Call Actions — 32.8%

Direct communication intent. But only 51% are answered. Each missed call is a lead lost.

1,633

Website Actions — 6.6%

Low by design — consumers prefer direct contact. WhatsApp click-to-chat can better serve this intent.

Regional Performance — Q4 2026 (Blended GMB + LMS)

Region	Stores	Views Q4	Action Rate	Actions/Store	Leads Q4	Actioned	Unactioned%	Sales Q4	Conv%	Insight
South	14	100,764	8.7%	626	2,295	1,595	30.5%	48	3.0%	Top GMB performer. But relatively low conv rate — lead quality or follow-up needs attention.
West	17	92,778	7.7%	422	2,005	1,371	31.6%	108	7.9%	Most stores (17), good conversion. Low unactioned rate — strong follow-up culture.
North	13	102,361	6.4%	502	2,040	632	69.0%	83	13.1%	Critical: 69% leads unactioned. Highest conv rate when actioned — but most leads are wasted.
East	5	29,331	8.0%	470	741	282	61.9%	29	10.3%	Only 5 stores. 62% unactioned. High expansion + SLA improvement opportunity.

North has highest conversion rate (13.1%) when leads are actioned — but 69% of leads are being wasted. Fixing North's lead SLA alone could unlock ~$153,645 in additional Q4 revenue.

Reviews & Ratings — Q4

580

Total reviews Q4

Low — immediate action needed

4.7★

Average rating

Across all 49 stores

Industry benchmark: 1,200+ reviews/quarter

MSI at 580 is 52% below the category norm. Low review volume reduces local SEO ranking and trust signals for new customers researching in-store.

Store Brand Promoter KPI — Review Volume

Each store's Brand Promoter should request a review at point of every successful interaction. Target: minimum 25 reviews/store/quarter. Current average: 12. A post-purchase WhatsApp or SMS message with a review link is the fastest path to close this gap.

Review Volume Trend

Click to expand

03

Section

Store
Locator

Traffic sources, sessions & user behaviour

Store Locator — Traffic & Sources

3,014

Total Sessions

Q4 store locator visits

2,421

Unique Users

Q4

66%

Engagement Rate

Strong quality signal

1,252

Store Page Sessions

41.5% of total

17

Form Submissions

0.56% CVR — optimise CTA

256

Click-to-call / Dirs

Direct intent actions

Only 17 form submissions from 3,014 sessions = 0.56% conversion. A WhatsApp CTA on store pages would dramatically improve this.

Traffic Sources — Q4

Click to expand

04

Section

Store
Performance

Top 10, bottom 10 & 49-store blended analysis with full Q4 LMS data

How We Rank Stores — The Composite Score

Stores ranked on execution quality, not just market size. A store with 50 leads all actioned ranks higher than one with 500 leads ignored.

Score Formula — out of 100

40%

Lead Execution Rate

Actioned leads ÷ Total leads received. Most directly in the store partner's control.

30%

Sales Conversion Rate

Sales ÷ Actioned leads. The true business outcome — did the effort produce revenue?

20%

GMB Action Rate

GBP Actions ÷ Views. Quality of the store's Google profile — attracting intent from browsers.

10%

GMB Scale

Normalised total actions. Context only — large market stores get a small bonus, not a free pass.

Quadrant Classification — 49 Stores

Star

17

Strong execution and strong GMB profile. These stores are ready to scale — Hyperlocal Ads will amplify results.

→ Invest & Scale

Hidden Gem

15

Good execution quality but low GMB visibility. Sending them more leads through better GBP or Hyperlocal Ads will unlock growth.

→ Boost Visibility

Wasted Potential

8

Strong GMB drives plenty of leads, but the store team isn't following up. Revenue is being lost daily. Immediate SLA enforcement needed.

→ Fix Execution Now

Needs Intervention

9

Both GMB visibility and lead execution are below par. Requires a full GMB audit, profile rebuild, and SLA training before any ad spend.

→ Full Intervention

Top 10 Stores — Composite Performance Score

GMB Inputs Performance Q4 LMS Leads Click any row for full store profile

#	Store	Region	Score	Views Q4	Actions Q4	Action Rate	Leads Q4	Actioned%	Sales Q4	Conv%	Quadrant
1	Kannur - Emerge Digitech	South	58.0	592	200	33.8%	39	95%	0	0.0%	Star
2	Aurangabad - Cyber Peripherals	West	53.4	2,178	232	10.7%	55	100%	15	27.3%	Star
3	Warangal - Univell Computers	South	52.4	1,166	246	21.1%	38	95%	3	8.3%	Star
4	Dehradun - Laptop Store	North	50.9	5,263	627	11.9%	204	84%	54	31.4%	Star
5	Thane - Icons (Thane)	West	49.3	5,476	434	7.9%	120	100%	20	16.7%	Hidden Gem
6	Madurai Aditya Infotech	South	48.8	3,207	391	12.2%	109	100%	7	6.4%	Star
7	- BYOS (CJB)	South	48.5	6,212	668	10.8%	224	100%	9	4.0%	Star
8	Lucknow - Sigma IT Superstore	North	47.3	6,457	616	9.5%	210	100%	8	3.8%	Star
9	Salem - Electronics & Communication Gadgets	South	47.3	3,517	316	9.0%	96	100%	9	9.4%	Hidden Gem
10	Sangli - Venkatesha Systems	West	46.4	1,912	183	9.6%	28	100%	2	7.1%	Star

Bottom 10 Stores — Lowest Composite Score

GMB Inputs Performance Q4 LMS Leads Click any row for store-specific action plan

#	Store	Region	Score	Views Q4	Actions Q4	Action Rate	Leads Q4	Actioned%	Sales Q4	Conv%	Quadrant
40	New Delhi Next Compunet (Laxmi Nagar)	North	14.0	10,604	519	4.9%	148	21%	3	9.7%	Needs Intervention
41	Jaipur - Rama Infotech	North	12.9	7,751	731	9.4%	257	9%	2	8.3%	Wasted Potential
42	New Delhi (Nehru Place) - Next Compunet	North	12.3	33,420	1,365	4.1%	518	12%	3	4.9%	Needs Intervention
43	Mangaluru - Let's Compute	South	7.3	2,670	351	13.1%	88	0%	0	0.0%	Wasted Potential
44	Kolkata - Velocity Tech Revolution	East	6.5	10,617	870	8.2%	349	0%	0	0.0%	Needs Intervention
45	Vadodara - Njoy World	West	6.0	3,072	341	11.1%	97	0%	0	0.0%	Wasted Potential
46	Agra - Electronic Mall	North	5.4	6,516	368	5.6%	136	7%	0	0.0%	Needs Intervention
47	Jammu - Best Buy Computers	North	5.3	2,304	219	9.5%	41	2%	0	0.0%	Wasted Potential
48	Jodhpur - Gyan Agencies	North	4.8	1,947	183	9.4%	63	2%	0	0.0%	Wasted Potential
49	Ludhiana - Creative Laptop Point	North	4.3	5,927	454	7.7%	134	0%	0	0.0%	Needs Intervention

All 10 require GMB profile audit + lead response SLA enforcement. Click any row for the store-specific action plan.

Month-on-Month Trend — Q4 2026

Total Views

Jan

110,834

▼ 10.5%

Feb

99,225

▲ 16.1%

Mar

115,175

Q4 trend ▲ 3.9%

Total Actions

Jan

8,938

▼ 17.7%

Feb

7,356

▲ 15.9%

Mar

8,522

Q4 trend ▼ 4.7%

Direction Clicks

Jan

5,467

▼ 18.0%

Feb

4,485

▲ 13.5%

Mar

5,089

Q4 trend ▼ 6.9%

Call Actions

Jan

2,877

▼ 15.1%

Feb

2,444

▲ 18.7%

Mar

2,901

Q4 trend ▲ 0.8%

49-Store Fleet Analysis — Q4 2026

Star: 17

Hidden Gem: 15

Wasted Potential: 8

Needs Intervention: 9

#	Store	Region	Views Q4	Actions Q4	Action Rate	Leads Q4	Actioned	Unactioned%	Sales Q4	Status
1	Kannur - Emerge Digitech	South	58.0	592	200	33.8%	39	95%	0	Star
2	Aurangabad - Cyber Peripherals	West	53.4	2,178	232	10.7%	55	100%	15	Star
3	Warangal - Univell Computers	South	52.4	1,166	246	21.1%	38	95%	3	Star
4	Dehradun - Laptop Store	North	50.9	5,263	627	11.9%	204	84%	54	Star
5	Thane - Icons (Thane)	West	49.3	5,476	434	7.9%	120	100%	20	Hidden Gem
6	Madurai Aditya Infotech	South	48.8	3,207	391	12.2%	109	100%	7	Star
7	- BYOS (CJB)	South	48.5	6,212	668	10.8%	224	100%	9	Star
8	Lucknow - Sigma IT Superstore	North	47.3	6,457	616	9.5%	210	100%	8	Star
9	Salem - Electronics & Communication Gadgets	South	47.3	3,517	316	9.0%	96	100%	9	Hidden Gem
10	Sangli - Venkatesha Systems	West	46.4	1,912	183	9.6%	28	100%	2	Star
11	- Icons Futuretech Private Limited	West	45.2	10,045	685	6.8%	219	97%	12	Hidden Gem
12	Perinthalmanna - Waves Technologies	South	45.0	2,510	229	9.1%	34	100%	1	Star
13	Chennai (Velachery) - Dotcom	South	44.5	12,772	741	5.8%	261	100%	1	Hidden Gem
14	Bangalore - Mega IT Store	South	44.3	24,923	2,356	9.5%	232	0%	1	Wasted Potential
15	Nagpur - Pari Computers Pvt Ltd	West	44.2	5,127	379	7.4%	126	100%	2	Hidden Gem
16	Ranchi - Jhajharia Computers	East	44.1	3,262	329	10.1%	79	84%	12	Star
17	Navi Mumbai - Icons	West	44.0	4,989	369	7.4%	101	100%	1	Hidden Gem
18	Mumbai - Ace Infocom	West	43.1	8,705	420	4.8%	137	94%	14	Hidden Gem
19	MSI Brand Store Thrissur - Waves Technologies	South	42.1	9,418	375	4.0%	105	100%	2	Hidden Gem
20	Bhubaneswar - Emart Computer	East	41.5	4,629	391	8.4%	76	88%	4	Hidden Gem
21	Tiruchirappalli - The Mint Street	South	39.6	2,765	279	10.1%	84	82%	4	Star
22	Ahmedabad - Grassmile Global Private Limited	West	39.1	8,126	762	9.4%	199	78%	6	Star
23	Bhubaneswar - Alishan Computer	East	38.1	5,440	321	5.9%	94	78%	11	Hidden Gem
24	Calicut - Matrix Infotech	South	37.5	5,222	402	7.7%	110	84%	0	Hidden Gem
25	Kochi - Emerge Digitech	South	36.5	8,135	982	12.1%	382	65%	9	Star
26	Udaipur - Dev Computer & Systems	North	35.7	2,431	255	10.5%	63	76%	0	Star
27	Raipur - Notebook Gallery	West	34.6	2,770	298	10.8%	106	66%	6	Star
28	Gurgaon - Wide Angle Technologies	North	34.1	3,045	536	17.6%	57	35%	6	Wasted Potential
29	Bhopal - GoPerfect Technologies Pvt Ltd	West	32.5	3,362	309	9.2%	102	68%	2	Star
30	Nashik - San Infotek	West	32.2	1,965	252	12.8%	68	56%	4	Star
31	Ahmedabad - Krunal Software	West	31.0	5,880	400	6.8%	110	64%	5	Hidden Gem
32	Chennai (Annanagar) - Dotcom	South	30.5	17,655	1,225	6.9%	493	58%	2	Hidden Gem
33	Jhunjhunu - Agarwal Computers	North	27.5	987	178	18.0%	31	26%	2	Wasted Potential
34	Patna - Computer Ghar	East	26.6	5,383	441	8.2%	143	53%	2	Hidden Gem
35	Kolhapur - Venkatesha Systems	West	26.4	2,533	229	9.0%	50	46%	3	Needs Intervention
36	Surat - Mega IT Store	West	26.0	9,201	610	6.6%	175	49%	6	Needs Intervention
37	Indore - Digitron Infotech	West	24.8	4,845	373	7.7%	105	52%	0	Hidden Gem
38	Pune - Lee the Computer Shopee	West	21.3	12,592	895	7.1%	207	16%	10	Needs Intervention
39	Ghaziabad - Gaming Gears & Gadgets	North	15.0	15,709	481	3.1%	178	26%	5	Needs Intervention
40	New Delhi Next Compunet (Laxmi Nagar)	North	14.0	10,604	519	4.9%	148	21%	3	Needs Intervention
41	Jaipur - Rama Infotech	North	12.9	7,751	731	9.4%	257	9%	2	Wasted Potential
42	New Delhi (Nehru Place) - Next Compunet	North	12.3	33,420	1,365	4.1%	518	12%	3	Needs Intervention
43	Mangaluru - Let's Compute	South	7.3	2,670	351	13.1%	88	0%	0	Wasted Potential
44	Kolkata - Velocity Tech Revolution	East	6.5	10,617	870	8.2%	349	0%	0	Needs Intervention
45	Vadodara - Njoy World	West	6.0	3,072	341	11.1%	97	0%	0	Wasted Potential
46	Agra - Electronic Mall	North	5.4	6,516	368	5.6%	136	7%	0	Needs Intervention
47	Jammu - Best Buy Computers	North	5.3	2,304	219	9.5%	41	2%	0	Wasted Potential
48	Jodhpur - Gyan Agencies	North	4.8	1,947	183	9.4%	63	2%	0	Wasted Potential
49	Ludhiana - Creative Laptop Point	North	4.3	5,927	454	7.7%	134	0%	0	Needs Intervention

05

Section

Hyperlocal
Ads &
WhatsApp

Campaign strategy, performance simulation & activation plan

Hyperlocal Ads — Campaign Structure

$8,889/month total (₹8,00,000 at ₹90/$) across 49 locations · 3-tier market strategy

Tier 1

High Demand

14 Stores — 8 Cities

Bangalore · Mumbai · Delhi · Hyderabad · Chennai · Pune · Kolkata · Ahmedabad

Search + Performance Max

$4,444

50% of budget

Tier 2

Mid Demand

8 Stores — 7 Cities

Lucknow · Jaipur · Indore · Nagpur · Kochi · Bhubaneswar · Coimbatore

Search + Performance Max

$2,667

30% of budget

Tier 3

Emerging Markets

28 Stores — other cities

All other MSI store locations across India

Performance Max only

$1,333

15% of budget

Brand

Pan-India

All India

Defend MSI brand queries — "MSI laptop", "MSI store near me", "MSI service"

Search — Brand protection

$444

5% of budget

Hyperlocal Ads — Performance Simulation

Three scenarios at $8,889/month · Action split: 55% direction intent + 45% call intent · Conv. rate 6.9% on actioned leads (from Q4 organic)

Metric

Monthly Budget

Blended CPC

Est. Monthly Clicks

Store Actions (6% CVR)

of which: Direction Actions (55%)

of which: Call Actions (45%)

Leads Generated (calls)

Actioned Leads (55%)

Sales CVR on Actioned

Conversions / Month

Monthly Revenue

ROAS on Ad Spend

Conservative

$8,889

$0.11 (₹10)

80,000

4,800

2,640

2,160

1,184

6.9%

82

$68,306

7.7×

Realistic

$8,889

$0.07 (₹6)

115,000

6,900

3,795

3,105

1,702

6.9%

117

$97,461

11.0×

Optimistic

$8,889

$0.04 (₹4)

200,000

12,000

6,600

5,400

2,959

6.9%

204

$169,932

19.1×

Every week we delay = more missed leads. Setup takes 5–7 days. We can be live before the next wave of calls.

WhatsApp — Activate Now

Why WhatsApp — Right Now

3,201 unactioned leads Q4 = 3,201 conversations that never happened. WhatsApp captures this intent 24×7.

51% call answer rate means half your inbound intent is lost. WhatsApp is always open — never misses a lead.

Gamers run WhatsApp communities for squad coordination, deals and tech talk. They already live here.

MSI can be the first gaming hardware brand with store-level WhatsApp in India. The first-mover window is open now.

Micro-moment interactions: WhatsApp enables real-time lead nurturing at every decision point — spec queries, price checks, availability confirmations — before the customer walks out to a competitor.

$183,984 opportunity loss this quarter. WhatsApp closes a significant portion of that gap immediately.

Activation Plan

Action 1

Setup & Connect

WhatsApp Business API for each store. Click-to-chat on every GBP listing. Auto-reply for store hours, pricing and availability.

Action 2

Surface Everywhere

WA button on store locator pages + all Hyperlocal Ad landing pages. Activate missed-call auto-callback via WhatsApp.

Action 3

Community Launch

Create MSI Gaming Communities per city. Invite existing customers. Share gaming tips, launches and exclusive deals.

Action 4

Measure & Optimise

Track WA-originated leads separately vs calls. Compare conversion rates. Report in next monthly review.

06

Section

Summary &
Next Steps

Benchmarks, prioritised actions, owners & timelines

How MSI Compares — Key Benchmarks

Call Answer Rate

MSI

51%

-34pp

vs

Industry

85%

Closing this gap recovers ~1,700 more conversations per quarter

Lead Conversion Rate

MSI

6.9%

+1.1pp

vs

Industry

5.8%

MSI converts actioned leads better than industry average — strong programme quality

GBP Reviews per Quarter

MSI

580

-620

vs

Industry

1,200+

Post-purchase review request campaign is the fastest path to close this gap

Organic ROAS

MSI

33.5×

+29.5×

vs

Paid avg

3–5×

Organic programme delivers 7–11× more return than typical paid campaigns

Next Steps — Actions, Owners & Dates

Priority	Action	Owner	Target	KPI
Critical	Improve call answer rate — mandate 4hr SLA & train all store staff	Operations Lead	May 2026	Answer rate > 70%
Critical	Action all incoming leads within 24hrs — set up CRM alerts per store	Store Managers	May 2026	Unactioned leads < 10%
High	Activate WhatsApp Business API — click-to-chat on GBP for all 49 stores	Hash Connect	June 2026	WA leads tracked separately
High	Launch Hyperlocal Ads — start T1 (14 stores) at $8,889/mo budget	Hash Connect + MSI	May 2026	4,800 actions/month
High	Launch review request campaign via post-purchase SMS / WhatsApp — Store Brand Promoter KPI	Marketing Team	June 2026	Reviews > 1,000/quarter
Medium	GMB profile audit for bottom 10 stores — update photos, hours, Q&A	Hash Connect	May 2026	All profiles 100% complete
Medium	Monthly store performance leaderboard shared with regional managers	Hash Connect	May 2026	Monthly delivery

Hash Connect · Rethinking MarTech

Thank you.

Questions? Let's discuss.

hashconnect.inmsi

MSI IndiaDigital Performance

At a Glance — Q4 2026

Today's Agenda

LeadManagement

Lead Performance, Revenue & Opportunity — Q4

VFN Call Performance

GoogleBusinessProfiles

GBP Impressions & Views

GBP Actions — Consumer Intent Breakdown

Regional Performance — Q4 2026 (Blended GMB + LMS)

Reviews & Ratings — Q4

StoreLocator

Store Locator — Traffic & Sources

StorePerformance

How We Rank Stores — The Composite Score

Top 10 Stores — Composite Performance Score

Bottom 10 Stores — Lowest Composite Score

Month-on-Month Trend — Q4 2026

49-Store Fleet Analysis — Q4 2026

HyperlocalAds &WhatsApp

Hyperlocal Ads — Campaign Structure

Hyperlocal Ads — Performance Simulation

WhatsApp — Activate Now

Summary &Next Steps

How MSI Compares — Key Benchmarks

Next Steps — Actions, Owners & Dates

MSI India
Digital Performance

Lead
Management

Google
Business
Profiles

Store
Locator

Store
Performance

Hyperlocal
Ads &
WhatsApp

Summary &
Next Steps